Cultivation Theory: Television and How It Affects One’s Perception of Culture
Poster Number
010
College
College of Arts and Sciences
Department
Mass Communication
Faculty Mentor
Aimee Meader, Ph.D.
Abstract
In this study, we investigate the relationship between television portrayals of ethnic minorities and how these minorities are perceived by heavy and light television viewers. We also examine how television portrayals of ethnic minorities impact viewers from the same group as are being portrayed, and whether television portrayals can enforce negative stereotypes. The study was conducted using a survey targeting American college students at a public university in the Southeast and a focus group using a convenience sample of an upper-level class at the same university. The cultivation theory serves as the foundation of the study as it explains how consuming television content alters the viewers’ perceptions of the world.
Course Assignment
MCOM 301 – Meader
Start Date
20-4-2018 12:00 PM
End Date
20-4-2018 2:00 PM
Cultivation Theory: Television and How It Affects One’s Perception of Culture
Rutledge
In this study, we investigate the relationship between television portrayals of ethnic minorities and how these minorities are perceived by heavy and light television viewers. We also examine how television portrayals of ethnic minorities impact viewers from the same group as are being portrayed, and whether television portrayals can enforce negative stereotypes. The study was conducted using a survey targeting American college students at a public university in the Southeast and a focus group using a convenience sample of an upper-level class at the same university. The cultivation theory serves as the foundation of the study as it explains how consuming television content alters the viewers’ perceptions of the world.
