Color Vision and Its Relationship to Design

College

College of Visual and Performing Arts

Department

Design

Faculty Mentor

Jason Tselentis, M.F.A.; Darren Ritzer, Ph.D.; Matthew Stern, Ph.D.; G. David Brown, M.A.; and Matej Latin

Abstract

In print and digital communications, color plays an important role in how a message is received, even if it happens subconsciously. Through my own research about color and communication, I will learn how color blindness and color theory impact the way people create design and how their audiences interpret those designs. Through the use of scientific data, research, and help from advisors in fields related to this topic, my goal is to make design more accessible and enjoyable for people with disadvantages such as colorblindness. Through research I will delve into the science of regular vision, as well as color vision. In order to make it both entertaining but serious and educational, I plan to create charts and data visualizations that will make the information more enjoyable. The use of charts will help the reader understand and visualize what the information is saying, as well as understand how other people may see and interpret colors and objects.

Course Assignment

VCOM 486, 487 – Tselentis

Start Date

20-4-2018 12:45 PM

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Apr 20th, 12:45 PM

Color Vision and Its Relationship to Design

DIGS 220

In print and digital communications, color plays an important role in how a message is received, even if it happens subconsciously. Through my own research about color and communication, I will learn how color blindness and color theory impact the way people create design and how their audiences interpret those designs. Through the use of scientific data, research, and help from advisors in fields related to this topic, my goal is to make design more accessible and enjoyable for people with disadvantages such as colorblindness. Through research I will delve into the science of regular vision, as well as color vision. In order to make it both entertaining but serious and educational, I plan to create charts and data visualizations that will make the information more enjoyable. The use of charts will help the reader understand and visualize what the information is saying, as well as understand how other people may see and interpret colors and objects.