Manuscript Collection
SC ETV Carolina Stories: Miss Springmaid - Accession 1585 - M776 (833)
Files
Identifier
Accession 1585 - M776 (833)
Inclusive Dates
2010
Restrictions
Open under the rules and regulations of the Louise Pettus Archives and Special Collections
Collection Size
1 DVD
Language
English;
Historical Note
The Springs Cotton Mill traces it's beginning to the organization of the Fort Mill Manufacturing Co. which opened a plant in Fort Mill, SC in 1888. The company went on to open plants in Lancaster, SC and Chester, SC. At one time Springs was the largest industrial employer in South Carolina. Springs began an association with a Brazil based company (Coteminas) in 2001 and merged with Coteminas in 2005 forming Springs Global. By 2007, Springs had ended all manufacturing in South Carolina.
Scope and Content Note
This collection consists of a DVD of a South Carolina Education Television (SCETV) program titled Miss Springmaid as part of their Carolina Stories series. According to SC ETV, “Carolina Stories: Miss Springmaid is the story of World War I hero and legendary advertising savant Elliott White Springs. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.” The Springmaid Fabrics line was introduced by Springs Mills, Inc. owner Elliott White Springs (1896-1959) which used sex appeal to advertise the line.
Provenance
The DVD copy of Carolina Stories: Miss Springmaid was donated to the Louise Pettus Archives and Special Collections by SC ETV on June 7, 2017.
Copyright
For information concerning copyright please contact the Louise Pettus Archives and Special Collections at Winthrop University.
Finding Aid Citation
Louise Pettus Archives and Special Collections, Winthrop University, "SC ETV Carolina Stories: Miss Springmaid - Accession 1585 - M776 (833)". Finding Aid 1504.
https://digitalcommons.winthrop.edu/manuscriptcollection_findingaids/1504
LC Subject Headings
Springs Cotton Mills; Springs, Elliott White; Textile industry--South Carolina; Sex in advertising--United States; Sex in advertising--South Carolina; Women in advertising--United States; Women in advertising--South Carolina
Additional Notes
*Note: the program is available for viewing in the Archives Research area. Due to copyright laws, this program cannot be accessed digitally. For permission to use this film, contact SCETV at audienceservices@scetv.org.