Pop Approved: A Pop Culture Subscription Box
Session Title
Design Expo 3
Faculty Mentor
Jason Tselentis, M.F.A.| Tamara LaValla, B.F.A.| Jane B. Thomas, Ph.D.
College
College of Visual and Performing Arts
Department
Design
Abstract
For my Senior thesis, I am exploring the idea of planning and designing a subscription box brand based on pop culture. Pop culture is a set of practices, beliefs, and objects that are dominant or prevalent in a society at a given time. These things can include popular tv shows, movies, music, etc. Subscription boxes are a great way to start collections or even gift to someone else. It’s a box filled with excitement, making everyday things such as clothing, accessories, etc. more exciting. The Pop Approved box is targeted toward the older spectrum of Gen-Z. This audience would want something like this because as we age and grow each day, we sometimes are forced to lose a bit of ourselves to adulthood. Pop Approved will bring a feeling of nostalgia, remembering where one came from and all the things one liked. Growing up should not have to mean giving up on or forgetting certain aspects of one's youth. Through the Pop Approved brand, I will introduce the pop art style to this generation freshly and excitingly with subscription boxes based on anime, TV, and movies. My goal for this project is to gain experience in merchandise and understand how design, marketing, branding, and digital commerce correlate as a unit. This project will also help me with aspects of sustainability and clothing upcycling, which I desire to explore after graduation.
Course Assignment
VCOM 486 and VCOM 487 – Tselentis
Previously Presented/Performed?
Winthrop University Showcase of Undergraduate Research and Creative Endeavors, Rock Hill, SC, April 2023.
Type of Presentation
Oral presentation
Start Date
15-4-2023 12:00 PM
Pop Approved: A Pop Culture Subscription Box
For my Senior thesis, I am exploring the idea of planning and designing a subscription box brand based on pop culture. Pop culture is a set of practices, beliefs, and objects that are dominant or prevalent in a society at a given time. These things can include popular tv shows, movies, music, etc. Subscription boxes are a great way to start collections or even gift to someone else. It’s a box filled with excitement, making everyday things such as clothing, accessories, etc. more exciting. The Pop Approved box is targeted toward the older spectrum of Gen-Z. This audience would want something like this because as we age and grow each day, we sometimes are forced to lose a bit of ourselves to adulthood. Pop Approved will bring a feeling of nostalgia, remembering where one came from and all the things one liked. Growing up should not have to mean giving up on or forgetting certain aspects of one's youth. Through the Pop Approved brand, I will introduce the pop art style to this generation freshly and excitingly with subscription boxes based on anime, TV, and movies. My goal for this project is to gain experience in merchandise and understand how design, marketing, branding, and digital commerce correlate as a unit. This project will also help me with aspects of sustainability and clothing upcycling, which I desire to explore after graduation.
