Generation Z: Job Expectations and Employer Brand
Session Title
STEM, Health, and the Economy
Faculty Mentor
Tracy Griggs, Ph.D.| Nathan Miller, Ph.D.| Darren Ritzer, Ph.D.
College
College of Arts and Sciences
Department
Psychology
Abstract
Generation Z is soon to take over the job market and is expected to constitute 36% or more of the workforce. With the recent effects of the pandemic lingering over the workplace, many employers are frantically trying to learn more about attracting and retaining talent in the new job market and enhancing their employer brand. This thesis reviews the existing research on Generation Z in comparison to generations past to effectively analyze Generation Z’s workplace attraction and retention. Generation Z expects greater Corporate Social Responsibility (CSR), early promotion opportunities, and flexible or inclusive work culture from their jobs. All of these aspects distinguish Generation Z from its predecessors in expectations for attraction and recruitment, but they are also essential to retaining Generation Z when considering the current job market and the cohort’s behavior.
Honors Thesis Committee
Tracy Griggs, Ph.D., Nathan Miller, Ph.D., Darren Ritzer, Ph.D.
Previously Presented/Performed?
Winthrop University Showcase of Undergraduate Research and Creative Endeavors, Rock Hill, SC, April 2023.
Type of Presentation
Oral presentation
Start Date
15-4-2023 12:00 PM
Generation Z: Job Expectations and Employer Brand
Generation Z is soon to take over the job market and is expected to constitute 36% or more of the workforce. With the recent effects of the pandemic lingering over the workplace, many employers are frantically trying to learn more about attracting and retaining talent in the new job market and enhancing their employer brand. This thesis reviews the existing research on Generation Z in comparison to generations past to effectively analyze Generation Z’s workplace attraction and retention. Generation Z expects greater Corporate Social Responsibility (CSR), early promotion opportunities, and flexible or inclusive work culture from their jobs. All of these aspects distinguish Generation Z from its predecessors in expectations for attraction and recruitment, but they are also essential to retaining Generation Z when considering the current job market and the cohort’s behavior.
