The Evolution of Distribution in the Film Industry
Poster Number
27
Session Title
Poster Session 1
College
College of Arts and Sciences
Department
Mass Communication
Abstract
Big-budget Hollywood movies that premier at sold out theaters have long been a standard in the film industry. These “blockbusters” were invented by powerful film studios that had a tight grip on production, distribution, exhibition, and advertising. In recent years, with the growing popularity of content streaming services and the closing of movie theaters during the COVID-19 pandemic, this long-standing industry norm could be at risk for coming to an end. In this study, documentation of businesses’ revenues was gathered, which indicated that streaming services have been outperforming movie theaters in recent years. Public opinion surveys were observed, as well as an interview with a film producer, to scope out the reasons behind audience preferences towards seeing movies at theaters as opposed to streaming content at home. Based on this information, conclusions will be drawn on what the future of the film industry could look like.
Start Date
15-4-2022 12:00 PM
The Evolution of Distribution in the Film Industry
Big-budget Hollywood movies that premier at sold out theaters have long been a standard in the film industry. These “blockbusters” were invented by powerful film studios that had a tight grip on production, distribution, exhibition, and advertising. In recent years, with the growing popularity of content streaming services and the closing of movie theaters during the COVID-19 pandemic, this long-standing industry norm could be at risk for coming to an end. In this study, documentation of businesses’ revenues was gathered, which indicated that streaming services have been outperforming movie theaters in recent years. Public opinion surveys were observed, as well as an interview with a film producer, to scope out the reasons behind audience preferences towards seeing movies at theaters as opposed to streaming content at home. Based on this information, conclusions will be drawn on what the future of the film industry could look like.
