Dual Process Model and Perceptions of Gendered Communication

Poster Number

051

Session Title

Gender, Ethnicity, and Bias

College

College of Arts and Sciences

Department

Psychology

Faculty Mentor

Matthew Hayes, Ph.D.

Abstract

The dual process model (DPM) specifies two drivers of prejudice. One is rooted in beliefs that the world is dangerous, to which people respond with respect for authority and tradition (right-wing authoritarianism; RWA); the other is rooted in beliefs that the world is a competitive jungle, to which people respond by supporting group-based social hierarchy and opposing efforts to redistribute resources away from their group (social dominance orientation; SDO). The present study examined whether more stereotypically masculine (versus feminine) gestures interacted differently with SDO and RWA to affect perceived masculinity and femininity ratings of a male actor. Participants were 168 undergraduate students. Participants were randomly assigned a 30-second video of a male actor displaying either feminine or masculine body language. Following the video, participants used the Short-form Bem Sex-Role Scale to assess the masculinity and femininity of the actor. This was followed by two ideology measures. SDO measured two views on intergroup hierarchy: group-based dominance and opposition to equality (anti-egalitarianism). RWA measured an individual's alignment with three core values: submissiveness to authority (conservatism), compliance to traditional ideals (tradition), and authoritarian aggression (authoritarianism). The results revealed significant differences in aspects of SDO and aspects of RWA, rather than the ideologies as a whole. Individuals high in dominance rated masculine behaviors as more masculine, whereas individuals high in traditionalism or authoritarianism gave lower masculine scores for masculine gestures. Feminine gestures didn’t interact with our ideology variables. This study contributes to how SDO and RWA may impact how others are perceived and therefore judged.

Previously Presented/Performed?

Southeastern Psychological Association (SEPA) Annual Meeting, New Orleans, Louisiana, April 2020; Sixth Annual Showcase of Undergraduate Research and Creative Endeavors (SOURCE), Winthrop University, April 2020

Start Date

24-4-2020 12:00 AM

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Apr 24th, 12:00 AM

Dual Process Model and Perceptions of Gendered Communication

The dual process model (DPM) specifies two drivers of prejudice. One is rooted in beliefs that the world is dangerous, to which people respond with respect for authority and tradition (right-wing authoritarianism; RWA); the other is rooted in beliefs that the world is a competitive jungle, to which people respond by supporting group-based social hierarchy and opposing efforts to redistribute resources away from their group (social dominance orientation; SDO). The present study examined whether more stereotypically masculine (versus feminine) gestures interacted differently with SDO and RWA to affect perceived masculinity and femininity ratings of a male actor. Participants were 168 undergraduate students. Participants were randomly assigned a 30-second video of a male actor displaying either feminine or masculine body language. Following the video, participants used the Short-form Bem Sex-Role Scale to assess the masculinity and femininity of the actor. This was followed by two ideology measures. SDO measured two views on intergroup hierarchy: group-based dominance and opposition to equality (anti-egalitarianism). RWA measured an individual's alignment with three core values: submissiveness to authority (conservatism), compliance to traditional ideals (tradition), and authoritarian aggression (authoritarianism). The results revealed significant differences in aspects of SDO and aspects of RWA, rather than the ideologies as a whole. Individuals high in dominance rated masculine behaviors as more masculine, whereas individuals high in traditionalism or authoritarianism gave lower masculine scores for masculine gestures. Feminine gestures didn’t interact with our ideology variables. This study contributes to how SDO and RWA may impact how others are perceived and therefore judged.