Investigation of NFL Fan Perception of Injury Protocol
Poster Number
018
College
College of Education
Department
Physical Education, Sport & Human Performance
Faculty Mentor
Jinwook (Jason) Chung, Ph.D.
Abstract
In the past five years, the National Football League (NFL) has experienced a significant revolt from fans due to the number of concussions that players have received and the perceived failure of the league to take concussion protocol seriously. The purpose of this research project was to better understand the fans’ perceptions of injury protocol and how they impact spectator behavior. Data were collected using a survey that consists of twenty questions (e.g., demographics, fan perceptions of player injury, and spectator behavior). Data analysis indicated that a majority of fans who participated in the survey do not feel that they would decrease their viewing of the NFL. A conclusion was made from this research that if the current issues with player injury continue, sports practitioners will need to utilize this research to better evaluate fans’ perceptions in the future. In addition, sport practitioners can adopt the findings from this research to develop better marketing strategies by understanding sports fans’ perceptions.
Course Assignment
SPMA 390 – Chung
Start Date
12-4-2019 12:00 PM
End Date
April 2019
Investigation of NFL Fan Perception of Injury Protocol
Rutledge Building
In the past five years, the National Football League (NFL) has experienced a significant revolt from fans due to the number of concussions that players have received and the perceived failure of the league to take concussion protocol seriously. The purpose of this research project was to better understand the fans’ perceptions of injury protocol and how they impact spectator behavior. Data were collected using a survey that consists of twenty questions (e.g., demographics, fan perceptions of player injury, and spectator behavior). Data analysis indicated that a majority of fans who participated in the survey do not feel that they would decrease their viewing of the NFL. A conclusion was made from this research that if the current issues with player injury continue, sports practitioners will need to utilize this research to better evaluate fans’ perceptions in the future. In addition, sport practitioners can adopt the findings from this research to develop better marketing strategies by understanding sports fans’ perceptions.
