My Name is 0000: A Visual Look at Perception versus Reality

Submitting Student(s)

Kai Mills, Winthrop UniversityFollow

Session Title

Design

College

College of Visual and Performing Arts

Department

Design

Faculty Mentor

Jason Tselentis, M.F.A.; G. David Brown, M.A.; and Jim Arendt, M.F.A., Coastal Carolina University

Abstract

My project is the creation of several visual illustrations primarily using Adobe Photoshop to bring awareness to five different topics of normalized animal abuses that are too often overlooked in industrial age society. These five topics include cosmetic animal testing of rabbits, orca shows, circus elephants, fox fur farming, and down feather production. The focus is solely on “luxury” items and services that are not necessary for consumers, because this leaves zero excuses or justifications for the maltreatment that these animals have to endure. The images will be shared via an Instagram page dedicated to raising awareness to the above issues. Each post will include a brief description of the topic at hand as well as ways viewers can learn more or help if they would like. The goal of this project is primarily to evoke empathy in viewers, but also to challenge them consider their roles in these industries that they may not have been aware of. Since the goal is to have people want to learn more, the images are not going to be overly gruesome/shocking but rather intriguing or thought-provoking to hopefully invite questions and open dialogue among viewers. I want people to walk away having learned something new and thinking about a topic that they may not have paid much attention to previously.

Course Assignment

VCOM 487 – Tselentis

Start Date

12-4-2019 2:45 PM

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Apr 12th, 2:45 PM

My Name is 0000: A Visual Look at Perception versus Reality

DIGS 221

My project is the creation of several visual illustrations primarily using Adobe Photoshop to bring awareness to five different topics of normalized animal abuses that are too often overlooked in industrial age society. These five topics include cosmetic animal testing of rabbits, orca shows, circus elephants, fox fur farming, and down feather production. The focus is solely on “luxury” items and services that are not necessary for consumers, because this leaves zero excuses or justifications for the maltreatment that these animals have to endure. The images will be shared via an Instagram page dedicated to raising awareness to the above issues. Each post will include a brief description of the topic at hand as well as ways viewers can learn more or help if they would like. The goal of this project is primarily to evoke empathy in viewers, but also to challenge them consider their roles in these industries that they may not have been aware of. Since the goal is to have people want to learn more, the images are not going to be overly gruesome/shocking but rather intriguing or thought-provoking to hopefully invite questions and open dialogue among viewers. I want people to walk away having learned something new and thinking about a topic that they may not have paid much attention to previously.