Designing Mindsets
Session Title
Design
College
College of Visual and Performing Arts
Department
Design
Faculty Mentor
Jason Tselentis, M.F.A.; Jesse Weser, M.A.; and Darren Ritzer, Ph.D.
Abstract
Design and emotions are more closely related to each other than most people would think. What we feel influences how we interpret art and design in every way. This is a creative exploration of emotions and design, and how design can affect the way we feel. For my thesis, I am creating collateral that is inspired by emotions and intends to represent those emotions in some way. Emotions are so extremely complex, and we all experience them in unique ways. What makes one person sad may not do the same to another; what makes you happy doesn't make me happy. My intent is not to make everyone feel the same way; it is more to make them feel any sort of strong emotion toward what I create. In simple terms, I am creating packaging for products that will take traditionally “happy” items and design them in a way that makes them “sad,” or vice versa. These may be items that make most people happy, that look happy, or intend to bring buyers happiness. What will happen when people see somber and sad designs on a product that is supposed to bring them happiness and joy, or the reverse of that, “happy” designs on traditionally “sad” products? Will it make them feel sad? Will it make them feel intrigued or bring them some twisted sense of happiness? That is the intent here: to explore those ideas and concepts.
Course Assignment
VCOM 487 – Tselentis
Previously Presented/Performed?
Winthrop University Department of Design Senior Showcase, Charlotte, North Carolina, April 2019
Start Date
12-4-2019 3:15 PM
Designing Mindsets
DIGS 221
Design and emotions are more closely related to each other than most people would think. What we feel influences how we interpret art and design in every way. This is a creative exploration of emotions and design, and how design can affect the way we feel. For my thesis, I am creating collateral that is inspired by emotions and intends to represent those emotions in some way. Emotions are so extremely complex, and we all experience them in unique ways. What makes one person sad may not do the same to another; what makes you happy doesn't make me happy. My intent is not to make everyone feel the same way; it is more to make them feel any sort of strong emotion toward what I create. In simple terms, I am creating packaging for products that will take traditionally “happy” items and design them in a way that makes them “sad,” or vice versa. These may be items that make most people happy, that look happy, or intend to bring buyers happiness. What will happen when people see somber and sad designs on a product that is supposed to bring them happiness and joy, or the reverse of that, “happy” designs on traditionally “sad” products? Will it make them feel sad? Will it make them feel intrigued or bring them some twisted sense of happiness? That is the intent here: to explore those ideas and concepts.
