Submitting Student(s)

John Fry, Winthrop UniversityFollow

College

College of Visual and Performing Arts

Department

Design

Faculty Mentor

Jason Tselentis, M.F.A., and Jesse Weser, M.A.

Abstract

My thesis is a justification of my design practices. My ideas about design have developed rapidly in the last year as I have adopted an artistic approach. I’ve been developing a personal style and method that does not strictly adhere to the design process that I have been taught. Poignantly aware of my lack of professional experience, I feel the need to define my design practices before entering the workforce. Through design experimentation and reflective writing, I plan to understand and articulate my ideas in order to defend them. I believe that design should first be intriguing before communicating a message. In order for designers to most effectively reach their audience, they must catch their attention and present them with questions. I am creating an artist’s book that further discusses this approach to design and explores the value of visual spectacle through aesthetic experimentation. The marriage of essay and image will attempt to illustrate this approach and evaluate its efficacy.

Course Assignment

VCOM 486, 487 – Tselentis

Start Date

20-4-2018 3:09 PM

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Apr 20th, 3:09 PM

DIGS 220

My thesis is a justification of my design practices. My ideas about design have developed rapidly in the last year as I have adopted an artistic approach. I’ve been developing a personal style and method that does not strictly adhere to the design process that I have been taught. Poignantly aware of my lack of professional experience, I feel the need to define my design practices before entering the workforce. Through design experimentation and reflective writing, I plan to understand and articulate my ideas in order to defend them. I believe that design should first be intriguing before communicating a message. In order for designers to most effectively reach their audience, they must catch their attention and present them with questions. I am creating an artist’s book that further discusses this approach to design and explores the value of visual spectacle through aesthetic experimentation. The marriage of essay and image will attempt to illustrate this approach and evaluate its efficacy.