Redefining Society's Beauty Standards
College
College of Visual and Performing Arts
Department
Design
Faculty Mentor
Jason Tselentis, M.F.A.; Gerry Derksen, M.Des.; and Jesse Weser, M.A.
Abstract
Conversations about the perception of beauty are evolving. Are standards changing? Is society adjusting? What impact do attitudes have on the culture? For my senior design thesis, I intend to push the conversation in myriad directions. I want to spark a conversation about societal and individual beauty experiences. Secondly, I want to show people that diversity should be a staple, not a training exercise or a one-time special topic of conversation. Lastly, I want to encourage women everywhere to be supportive and uplifting toward each other. This is the real world and it's all beautiful. True diversity in the “beauty industry” has such a twisted position and, while tides are rising and changing ferociously, I feel continual conversation will add more momentum to the effort of molding lasting societal influence. This social campaign titled The Beauty Standard redefines society's standards of beauty by encouraging women to view themselves, differences and all, as the standard. This project involves an extensive social media campaign equipped with bold statements and visuals that provoke conversation and spark spontaneous encouragement among women. Taking cues from podcasts, blogs, and forums, one of the main avenues I chose was that of storytelling and active conversation. The physical attributes of this project include creating a website and blog that feature the various interview conversations and insights along with the campaign collateral I have created. The various aspects of this project, including the social media campaign, website design, photography, advertisements, and other campaign touchpoints, are all areas that I have interest and expertise in as a graphic designer and creative. I believe this conversation about beauty standards and their impact is important to have if we intend to foster a better environment that promotes self-love and encouragement among women, and I am excited to see the impact of this project.
Course Assignment
VCOM 486, 487 – Tselentis
Start Date
20-4-2018 1:09 PM
Redefining Society's Beauty Standards
DIGS 220
Conversations about the perception of beauty are evolving. Are standards changing? Is society adjusting? What impact do attitudes have on the culture? For my senior design thesis, I intend to push the conversation in myriad directions. I want to spark a conversation about societal and individual beauty experiences. Secondly, I want to show people that diversity should be a staple, not a training exercise or a one-time special topic of conversation. Lastly, I want to encourage women everywhere to be supportive and uplifting toward each other. This is the real world and it's all beautiful. True diversity in the “beauty industry” has such a twisted position and, while tides are rising and changing ferociously, I feel continual conversation will add more momentum to the effort of molding lasting societal influence. This social campaign titled The Beauty Standard redefines society's standards of beauty by encouraging women to view themselves, differences and all, as the standard. This project involves an extensive social media campaign equipped with bold statements and visuals that provoke conversation and spark spontaneous encouragement among women. Taking cues from podcasts, blogs, and forums, one of the main avenues I chose was that of storytelling and active conversation. The physical attributes of this project include creating a website and blog that feature the various interview conversations and insights along with the campaign collateral I have created. The various aspects of this project, including the social media campaign, website design, photography, advertisements, and other campaign touchpoints, are all areas that I have interest and expertise in as a graphic designer and creative. I believe this conversation about beauty standards and their impact is important to have if we intend to foster a better environment that promotes self-love and encouragement among women, and I am excited to see the impact of this project.
