Influence of Facebook and Political Content on its Millennial Users
Poster Number
27
College
College of Arts and Sciences
Department
Mass Communication
Faculty Mentor
Padmini Patwardhan, Ph.D.
Abstract
Facebook is a form of social media that shapes public opinion. Millennials are a very impressionable group who are the most influenced by social media content. This study examines attitudes of Facebook users and how political content can affect their Facebook experience. Secondary sources have shown that Facebook use can negatively influence academic performance, well-being, and potentially lead to lack of knowledge of current events. In the coming weeks we will be conducting our own survey research to collect data on the direct influence Facebook and its content has on the second wave of millennials. By exploring the effect of Facebook political content on the well-being, academic performance, and overall Facebook experience of its users, we hope to uncover new insights on millennials, social media and political content.
Start Date
21-4-2017 2:15 PM
Influence of Facebook and Political Content on its Millennial Users
Richardson Ballroom
Facebook is a form of social media that shapes public opinion. Millennials are a very impressionable group who are the most influenced by social media content. This study examines attitudes of Facebook users and how political content can affect their Facebook experience. Secondary sources have shown that Facebook use can negatively influence academic performance, well-being, and potentially lead to lack of knowledge of current events. In the coming weeks we will be conducting our own survey research to collect data on the direct influence Facebook and its content has on the second wave of millennials. By exploring the effect of Facebook political content on the well-being, academic performance, and overall Facebook experience of its users, we hope to uncover new insights on millennials, social media and political content.
