Marketing Ethics and Fluff Pulp
College
College of Arts and Sciences
Department
Interdisciplinary Studies
Faculty Mentor
Honors Thesis Committee: Sabrina Habib, Ph.D.; Padmini Patwardhan, Ph.D.; and Chad Dresbach
Abstract
A case study was conducted to further understand the fundamentals of sustainability issues pertaining to a raw material called fluff pulp. Fluff pulp is a chemical cellulose long fiber used for products that require high absorbency. Examples of these products include feminine hygiene products, baby diapers, and adult incontinence products. This product category is far from achieving a transparent supply chain due to lack of communicative marketing and packaging. This break in the communication model may cause extreme ethical implications for some of the world’s most vulnerable populations. Environmental and social issues will be coded to evaluate the most pressing issues regarding the material fluff
Course Assignment
IDVS 490 – Habib
Start Date
21-4-2017 1:15 PM
Marketing Ethics and Fluff Pulp
West Center, Room 217
A case study was conducted to further understand the fundamentals of sustainability issues pertaining to a raw material called fluff pulp. Fluff pulp is a chemical cellulose long fiber used for products that require high absorbency. Examples of these products include feminine hygiene products, baby diapers, and adult incontinence products. This product category is far from achieving a transparent supply chain due to lack of communicative marketing and packaging. This break in the communication model may cause extreme ethical implications for some of the world’s most vulnerable populations. Environmental and social issues will be coded to evaluate the most pressing issues regarding the material fluff
