Collector's and Access-Based Consumption: A Sneakerhead's Perspective
Poster Number
25
College
College of Business Administration
Department
Management & Marketing
Faculty Mentor
Stephanie Lawson, Ph.D.
Abstract
This research focuses on what persuades sneakerheads to partake in access-based consumption. This research is important, because the relationship between collectors, particularly sneakerheads, and access-based consumption has not yet been explored. This topic was studied by conducting semi-structured interviews with sneakerheads, to find themes and correlations that depict motives for consumers to participate in access-based consumption. The findings will contribute something new to the literature based upon access-based consumption, because currently there is no literature that depicts what motivates or discourages collectors/sneakerheads to become access-based consumers.
Previously Presented/Performed?
22nd Annual SAEOPP McNair/SSS Scholars Research Conference, Atlanta, Georgia, June 2016
Start Date
21-4-2017 2:15 PM
Collector's and Access-Based Consumption: A Sneakerhead's Perspective
Richardson Ballroom
This research focuses on what persuades sneakerheads to partake in access-based consumption. This research is important, because the relationship between collectors, particularly sneakerheads, and access-based consumption has not yet been explored. This topic was studied by conducting semi-structured interviews with sneakerheads, to find themes and correlations that depict motives for consumers to participate in access-based consumption. The findings will contribute something new to the literature based upon access-based consumption, because currently there is no literature that depicts what motivates or discourages collectors/sneakerheads to become access-based consumers.
