Communicating True Costs of Internet Marketing
College
College of Arts and Sciences
Department
Mathematics
Faculty Mentor
Dr. Zach Abernathy
Abstract
In today's business world, maintaining one's online presence is essential to good marketability. RevenFlo, located in downtown Rock Hill, South Carolina, is a company that offers online solutions to clients by specializing in Internet Marketing, Content Design, and Application Development. One difficulty that RevenFlo often faces is the perception that designing a website should be a simple and inexpensive task, and the hidden costs of professional development, technology, oversight, market evolution, and other such factors are typically lost on their clients. We have been asked by RevenFlo to analyze their billable activity for the 2015 fiscal year and through data mining determine any relevant data that can highlight these hidden costs. By preparing a report that can allow clients to easily visualize and understand these costs, more compelling arguments can be made for clients to take advantage of RevenFlo's expertise rather than maintaining a web presence on their own.
Course Assignment
Mathematical Modeling in Business, Industry, and Government, MATH 350, Zach Abernathy
Grant Support?
Supported by the Mathematical Association of America Preparation for Industrial Careers in Mathematical Sciences (PIC Math) Program, funded by a grant from the National Science Foundation
Start Date
22-4-2016 2:15 PM
End Date
22-4-2016 2:30 PM
Communicating True Costs of Internet Marketing
DiGiorgio Campus Center, Room 221
In today's business world, maintaining one's online presence is essential to good marketability. RevenFlo, located in downtown Rock Hill, South Carolina, is a company that offers online solutions to clients by specializing in Internet Marketing, Content Design, and Application Development. One difficulty that RevenFlo often faces is the perception that designing a website should be a simple and inexpensive task, and the hidden costs of professional development, technology, oversight, market evolution, and other such factors are typically lost on their clients. We have been asked by RevenFlo to analyze their billable activity for the 2015 fiscal year and through data mining determine any relevant data that can highlight these hidden costs. By preparing a report that can allow clients to easily visualize and understand these costs, more compelling arguments can be made for clients to take advantage of RevenFlo's expertise rather than maintaining a web presence on their own.
