Title
Effects of Ethnicity and Acculturation on Hispanic Media Preference for Receiving Supermarket Promotions
Date of Award
2010
Document Type
Thesis
College
College of Arts and Sciences
Honors Thesis Director
Marilyn Sarow
Honors Thesis Reader 1
Pedro Munoz
Honors Thesis Reader 2
Jane Thomas
Keywords
ethnicity, acculturation, Hispanic media preferences, supermarket promotions, consumerism
Recommended Citation
Edwards, Kristyn, "Effects of Ethnicity and Acculturation on Hispanic Media Preference for Receiving Supermarket Promotions" (2010). Honors Program Theses. 80.
https://digitalcommons.winthrop.edu/honorstheses/80
COinS
