- At its peak, Black Friday would bring in 30 percent of annual retail sales.
- In 2011, the average Black Friday shopper would spend $398, compared to only $299 in 2015, said Peters, who studies shopping with Winthrop Professor of Marketing Jane Thomas.
- Four themes emerged in 2015 from interviews with shoppers: family versus consumerism, fun versus stress, online versus in-store shopping and Me versus My Children.
Winthrop University, "Black Friday Online Sales Trending Up, In-store Sales Trending Down" (2017). Winthrop News 2017. 199.