Document Type


Publication Date

Fall 12-15-2014

Quick Facts

  • Marketing Professor Jane Thomas, who along with Associate Business Dean Cara Peters, has pioneered business thought on shoppers’ Black Friday strategy.
  • In a Nov. 26 Smithsonian Magazine online article, Thomas explained how shopping makes Americans feel like “well-loved warriors.”
  • Thomas branched out this holiday season to participate in a Nov. 20 panel discussion about the pink tax on HuffPost Live.