Document Type
Article
Publication Date
Fall 12-15-2014
Quick Facts
- Marketing Professor Jane Thomas, who along with Associate Business Dean Cara Peters, has pioneered business thought on shoppers’ Black Friday strategy.
- In a Nov. 26 Smithsonian Magazine online article, Thomas explained how shopping makes Americans feel like “well-loved warriors.”
- Thomas branched out this holiday season to participate in a Nov. 20 panel discussion about the pink tax on HuffPost Live.
Recommended Citation
Winthrop University, "Black Friday Shopping Expertise Garners Attention for Marketing Professor" (2014). Winthrop News 2014. 242.
https://digitalcommons.winthrop.edu/winthropnews2014/242
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