Document Type

Article

Publication Date

Fall 11-26-2013

Abstract

  • Now that online shopping is so prevalent and the economy is a little wobbly, Professor Jane Thomas said stores are having to do something different to bring increasingly savvy customers into their stores. This year, the trend is for stores to open on Thanksgiving Day.
  • In early shopping studies, Thomas and Peters found that shoppers band with other family members or friends to plan shopping trips with military precision.

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