- The psychology of why we buy what we buy will include discussion of Fort Mill businessman Colonel Elliot White Springs and his innovative and controversial ad campaigns from the 1940s and 50s—suggesting imagery by well known illustrators with clever texts and double entendre that made the Springmaid brand a household name.
- The luncheon is sponsored in part by the D.B. Johnson Society.
Winthrop University, "Luncheon to Highlight Consumer Trends Against Fabric of Local Textiles" (2012). Winthrop News 2012. 103.