Document Type


Publication Date

Fall 9-14-2012

Quick Facts

  • The psychology of why we buy what we buy will include discussion of Fort Mill businessman Colonel Elliot White Springs and his innovative and controversial ad campaigns from the 1940s and 50s—suggesting imagery by well known illustrators with clever texts and double entendre that made the Springmaid brand a household name.
  • The luncheon is sponsored in part by the D.B. Johnson Society.