Title of Abstract

Beary Bunz's Brand Style Guide and Packaging

Submitting Student(s)

Hitomi Kobayashi

Session Title

Design Expo 3

Faculty Mentor

Jason Tselentis, M.F.A| Tamara LaValla, B.F.A| Jane Thomas, Ph.D| Elizabeth Dulemba, Ph.D

College

College of Visual and Performing Arts

Department

Design

Abstract

I wanted to rebuild that memory, that nostalgia I had and make it a brand. I created a style guide to represent all the design and marketing elements of a Japanese bakery, beary bunz. I wanted my research and design to constitute the bakery treats and design that will make you feel joy and happiness. I wanted to present my culture of savory sweets they made in Japan with a brand that's connected to an Asian aesthetic.

Honors Thesis Committee

Jason Tselentis, M.F.A, Tamara LaValla, B.F.A, Jane Thomas, Ph.D, Elizabeth Dulemba, Ph.D

Course Assignment

VCOM 486 and VCOM 487 – Tselentis

Previously Presented/Performed?

Winthrop University Showcase of Undergraduate Research and Creative Endeavors, Rock Hill, SC, April 2023.

Type of Presentation

Oral presentation

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Beary Bunz's Brand Style Guide and Packaging

I wanted to rebuild that memory, that nostalgia I had and make it a brand. I created a style guide to represent all the design and marketing elements of a Japanese bakery, beary bunz. I wanted my research and design to constitute the bakery treats and design that will make you feel joy and happiness. I wanted to present my culture of savory sweets they made in Japan with a brand that's connected to an Asian aesthetic.