Title of Abstract
Beary Bunz's Brand Style Guide and Packaging
Session Title
Design Expo 3
Faculty Mentor
Jason Tselentis, M.F.A| Tamara LaValla, B.F.A| Jane Thomas, Ph.D| Elizabeth Dulemba, Ph.D
College
College of Visual and Performing Arts
Department
Design
Abstract
I wanted to rebuild that memory, that nostalgia I had and make it a brand. I created a style guide to represent all the design and marketing elements of a Japanese bakery, beary bunz. I wanted my research and design to constitute the bakery treats and design that will make you feel joy and happiness. I wanted to present my culture of savory sweets they made in Japan with a brand that's connected to an Asian aesthetic.
Honors Thesis Committee
Jason Tselentis, M.F.A, Tamara LaValla, B.F.A, Jane Thomas, Ph.D, Elizabeth Dulemba, Ph.D
Course Assignment
VCOM 486 and VCOM 487 – Tselentis
Previously Presented/Performed?
Winthrop University Showcase of Undergraduate Research and Creative Endeavors, Rock Hill, SC, April 2023.
Type of Presentation
Oral presentation
Beary Bunz's Brand Style Guide and Packaging
I wanted to rebuild that memory, that nostalgia I had and make it a brand. I created a style guide to represent all the design and marketing elements of a Japanese bakery, beary bunz. I wanted my research and design to constitute the bakery treats and design that will make you feel joy and happiness. I wanted to present my culture of savory sweets they made in Japan with a brand that's connected to an Asian aesthetic.
