Title of Abstract

The Evolution of Distribution in the Film Industry

Poster Number

27

Submitting Student(s)

Olivia Esselman

Session Title

Poster Session 1

Faculty Sponsor (for work done with a non-Winthrop mentor)

Aimee Meader, Ph.D.; Mark Nortz, Ph.D.; William Schulte, Ph.D.; & Michael Lipscomb, Ph.D.

College

College of Arts and Sciences

Department

Mass Communication

Abstract

Big-budget Hollywood movies that premier at sold out theaters have long been a standard in the film industry. These “blockbusters” were invented by powerful film studios that had a tight grip on production, distribution, exhibition, and advertising. In recent years, with the growing popularity of content streaming services and the closing of movie theaters during the COVID-19 pandemic, this long-standing industry norm could be at risk for coming to an end. In this study, documentation of businesses’ revenues was gathered, which indicated that streaming services have been outperforming movie theaters in recent years. Public opinion surveys were observed, as well as an interview with a film producer, to scope out the reasons behind audience preferences towards seeing movies at theaters as opposed to streaming content at home. Based on this information, conclusions will be drawn on what the future of the film industry could look like.

Start Date

15-4-2022 12:00 PM

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Apr 15th, 12:00 PM

The Evolution of Distribution in the Film Industry

Big-budget Hollywood movies that premier at sold out theaters have long been a standard in the film industry. These “blockbusters” were invented by powerful film studios that had a tight grip on production, distribution, exhibition, and advertising. In recent years, with the growing popularity of content streaming services and the closing of movie theaters during the COVID-19 pandemic, this long-standing industry norm could be at risk for coming to an end. In this study, documentation of businesses’ revenues was gathered, which indicated that streaming services have been outperforming movie theaters in recent years. Public opinion surveys were observed, as well as an interview with a film producer, to scope out the reasons behind audience preferences towards seeing movies at theaters as opposed to streaming content at home. Based on this information, conclusions will be drawn on what the future of the film industry could look like.