Title of Abstract

The Effect of Political Culture on Voter Personality Preferences for Political Leaders: A South Carolina Case Study

Submitting Student(s)

Kalin BennettFollow

Session Title

Explorations in Social Science

Faculty Mentor

Hye-Sung Kim, Ph.D.; Michael Lipscomb, Ph.D.; Jennifer Disney, Ph.D.; kimh@winthrop.edu; lipscombm@winthrop.edu; disneyj@winthrop.edu

College

College of Arts and Sciences

Department

Political Science

Faculty Mentor

Hye-Sung Kim, Ph.D.; Michael Lipscomb, Ph.D.; Jennifer Disney, Ph.D.

Abstract

Is there any personality trait that South Carolina voters expect from their political leaders? In addition, are voters’ preferences for certain personality traits of their political leaders influenced by political cultures voters are exposed to? This paper examines the personality traits that South Carolina voters look for in political candidates using the theoretical framework of the traditionalistic political culture. From this framework, the following hypotheses are developed: voters who are exposed to a traditionalistic political culture are (1) more likely to desire political leaders with high levels of extraversion; (2) more likely to desire political leaders with high levels of agreeableness; (3) more likely to desire political leaders with moderate levels of conscientiousness; (4) more likely to desire political leaders with low levels of neuroticism; and (5) more likely to desire political leaders with low levels of openness to experience relative to the voters who are exposed to a moralistic political culture. To test these hypotheses, I collect original survey data and conduct multiple regression analyses. The findings show that (a) voters with a moralistic political culture tend to show preferences for leaders’ openness to experience and that (b) voters with an individualistic political culture tend to show preferences for candidates’ conscientiousness after controlling for various control variables.

Additional Fields About Your Abstract

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Course Assignment

PLSC 490 - Disney and Lipscomb and PLSC 350 - Kim

Start Date

16-4-2021 12:15 PM

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Apr 16th, 12:15 PM

The Effect of Political Culture on Voter Personality Preferences for Political Leaders: A South Carolina Case Study

Is there any personality trait that South Carolina voters expect from their political leaders? In addition, are voters’ preferences for certain personality traits of their political leaders influenced by political cultures voters are exposed to? This paper examines the personality traits that South Carolina voters look for in political candidates using the theoretical framework of the traditionalistic political culture. From this framework, the following hypotheses are developed: voters who are exposed to a traditionalistic political culture are (1) more likely to desire political leaders with high levels of extraversion; (2) more likely to desire political leaders with high levels of agreeableness; (3) more likely to desire political leaders with moderate levels of conscientiousness; (4) more likely to desire political leaders with low levels of neuroticism; and (5) more likely to desire political leaders with low levels of openness to experience relative to the voters who are exposed to a moralistic political culture. To test these hypotheses, I collect original survey data and conduct multiple regression analyses. The findings show that (a) voters with a moralistic political culture tend to show preferences for leaders’ openness to experience and that (b) voters with an individualistic political culture tend to show preferences for candidates’ conscientiousness after controlling for various control variables.