Title of Abstract

Gender-Neutral Skincare Packaging

Submitting Student(s)

Ivy CrumptonFollow

Faculty Mentor

Three WU mentors: Jason Tselentis, M.F.A.; Mikale Kwiatkowski, M.Arch.; Jane Thomas, Ph.D.; tselentisj@winthrop.edu; kwiatkowskik@winthrop.edu; thomasj@winthrop.edu

College

College of Visual and Performing Arts

Department

Design

Faculty Mentor

Jason Tselentis, M.F.A.; Mikale Kwiatkowski, M.Arch.; Jane Thomas, Ph.D.

Abstract

Beginning early in peoples’ lives, they are surrounded with products that target their gender. This type of design and marketing is harmful to consumers because it is less inclusive, promotes heteronormativity, leaves space for a gender hierarchy, and alienates consumers by dividing them. The beauty and personal care markets are especially guilty of this with segmented feminine and masculine products like razors, deodorant, hair products, soaps, cosmetics, and skincare products. Though gendered design is evident in skincare product packaging, people do not need different products for their skin depending on their gender. It is more important for people to use the products that are best designed for their skin type. Though the issue of unnecessarily gendering products cannot be quickly solved, it is important that we begin taking steps in the right direction to advocate for change. Through research of existing healthcare and beauty markets, consumer studies, and my own packaging design, I will advocate for the elimination of gendered marketing and promote an inclusive way of packaging products.

Additional Fields About Your Abstract

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Course Assignment

VCOM 486 & VCOM 487 - Tselentis

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Gender-Neutral Skincare Packaging

Beginning early in peoples’ lives, they are surrounded with products that target their gender. This type of design and marketing is harmful to consumers because it is less inclusive, promotes heteronormativity, leaves space for a gender hierarchy, and alienates consumers by dividing them. The beauty and personal care markets are especially guilty of this with segmented feminine and masculine products like razors, deodorant, hair products, soaps, cosmetics, and skincare products. Though gendered design is evident in skincare product packaging, people do not need different products for their skin depending on their gender. It is more important for people to use the products that are best designed for their skin type. Though the issue of unnecessarily gendering products cannot be quickly solved, it is important that we begin taking steps in the right direction to advocate for change. Through research of existing healthcare and beauty markets, consumer studies, and my own packaging design, I will advocate for the elimination of gendered marketing and promote an inclusive way of packaging products.