Event Title

Space Guard, a Brand System

Session Title

Design

Faculty Mentor

Jason Tselentis, M.F.A., and Jesse Weser, M.A.

College

College of Visual and Performing Arts

Department

Department of Design

Location

DIGS 221

Start Date

12-4-2019 3:35 PM

Description

How does one create a brand identity for a military organization? More importantly, how does one design for an organization that does not exist yet? Each branch of the armed forces has its own unique culture and identity and is presented graphically to the public through several forms of media, including billboards, commercials, movies, and websites. The branches have their own mottos, emblems, and ethics, but above all, they have unique skill sets which are shown graphically in their branding. My thesis entails the development of a brand system for the future Space Force outlined by President Donald Trump in August 2018. This project includes logo development, colors and standards, website development, uniform items, rank structure, and collateral pieces such as coins, stickers, and t-shirts. The Space Force, which I have renamed Space Guard for reasons outlined in my thesis, will keep with the standards, regulations, and traditions of the Department of Defense visually and symbolically whilst maintaining its own unique culture and identity.

Course Assignment

VCOM 487 – Tselentis

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Apr 12th, 3:35 PM

Space Guard, a Brand System

DIGS 221

How does one create a brand identity for a military organization? More importantly, how does one design for an organization that does not exist yet? Each branch of the armed forces has its own unique culture and identity and is presented graphically to the public through several forms of media, including billboards, commercials, movies, and websites. The branches have their own mottos, emblems, and ethics, but above all, they have unique skill sets which are shown graphically in their branding. My thesis entails the development of a brand system for the future Space Force outlined by President Donald Trump in August 2018. This project includes logo development, colors and standards, website development, uniform items, rank structure, and collateral pieces such as coins, stickers, and t-shirts. The Space Force, which I have renamed Space Guard for reasons outlined in my thesis, will keep with the standards, regulations, and traditions of the Department of Defense visually and symbolically whilst maintaining its own unique culture and identity.