Event Title

Cultivation Theory: Television and How It Affects One’s Perception of Culture

Poster Number

010

Faculty Mentor

Aimee Meader, Ph.D.

College

College of Arts and Sciences

Department

Mass Communication

Location

Rutledge

Start Date

20-4-2018 12:00 PM

End Date

20-4-2018 2:00 PM

Description

In this study, we investigate the relationship between television portrayals of ethnic minorities and how these minorities are perceived by heavy and light television viewers. We also examine how television portrayals of ethnic minorities impact viewers from the same group as are being portrayed, and whether television portrayals can enforce negative stereotypes. The study was conducted using a survey targeting American college students at a public university in the Southeast and a focus group using a convenience sample of an upper-level class at the same university. The cultivation theory serves as the foundation of the study as it explains how consuming television content alters the viewers’ perceptions of the world.

Course Assignment

MCOM 301 – Meader

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Apr 20th, 12:00 PM Apr 20th, 2:00 PM

Cultivation Theory: Television and How It Affects One’s Perception of Culture

Rutledge

In this study, we investigate the relationship between television portrayals of ethnic minorities and how these minorities are perceived by heavy and light television viewers. We also examine how television portrayals of ethnic minorities impact viewers from the same group as are being portrayed, and whether television portrayals can enforce negative stereotypes. The study was conducted using a survey targeting American college students at a public university in the Southeast and a focus group using a convenience sample of an upper-level class at the same university. The cultivation theory serves as the foundation of the study as it explains how consuming television content alters the viewers’ perceptions of the world.