Title of Abstract
YouTube and Millennials
Poster Number
06
College
College of Arts and Sciences
Department
Mass Communication
Faculty Mentor
Padmini Patwardhan, Ph.D
Abstract
Millennials now have more online choices to access information and entertainment, as well as more platforms to use as their own personal media system choices. One of these channels is YouTube. In 2005, Steve Chen, Chad Hurley and Jawed Karim created YouTube as an outlet to share videos through the World Wide Web. Since then, YouTube has become a social platform that provides millennials with information, entertainment, as well as an outlet for sharing their creative work. Prior studies suggest that YouTube content consumption has steadily increased, particularly among younger users. Using a cross sectional survey hosted on the Qualtrics platform, this study will collect data to generate insights on the relationship between millennials and YouTube with reference to level of interest, extent of exposure, and the influence it has on their lives. Questions on the factors that affect their YouTube usage will also be studied. Findings should be of interest to scholars and professionals interested in impact of specific channels on millennial social media attitudes and behaviors.
Start Date
21-4-2017 12:00 PM
YouTube and Millennials
Rutledge
Millennials now have more online choices to access information and entertainment, as well as more platforms to use as their own personal media system choices. One of these channels is YouTube. In 2005, Steve Chen, Chad Hurley and Jawed Karim created YouTube as an outlet to share videos through the World Wide Web. Since then, YouTube has become a social platform that provides millennials with information, entertainment, as well as an outlet for sharing their creative work. Prior studies suggest that YouTube content consumption has steadily increased, particularly among younger users. Using a cross sectional survey hosted on the Qualtrics platform, this study will collect data to generate insights on the relationship between millennials and YouTube with reference to level of interest, extent of exposure, and the influence it has on their lives. Questions on the factors that affect their YouTube usage will also be studied. Findings should be of interest to scholars and professionals interested in impact of specific channels on millennial social media attitudes and behaviors.
