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#### Title of Abstract

Incorporating Variable Rate Pricing into an Hourly Rate for a Web Design Company

27

#### College

College of Arts and Sciences

Mathematics

#### Faculty Mentor

Dr. Zachary Abernathy

#### Abstract

One of the biggest questions in web design is how to charge clients. Some companies charge an overall price per project whereas other companies charge an hourly rate. Revenflo is a web design company based in Rock Hill, SC that charges a flat hourly rate for each project. Since the cost of web design is highly variable due to the many different tasks done for each client, Revenflo would like to introduce a pricing schematic where each task is billed a different rate based on its value to the project. In this project, we analyze past data from Revenflo and their competitors’ prices to determine an acceptable range of rates to charge for each category of tasks in web design. Using the data mining technique of k-nearest neighbors, we are then able to determine the best price to charge a new client based on the rates other similar clients (categorized by size and expected budget) have been willing to pay. Our proposed technique can help Revenflo determine appropriate variable hourly rates to charge each client for specific tasks.

#### Course Assignment

Mathematical Modeling in Business, Industry, and Government, MATH 350, Zach Abernathy

#### Grant Support?

Supported by the Mathematical Association of America Preparation for Industrial Careers in Mathematical Sciences (PIC Math) Program, funded by a grant from the National Science Foundation

#### Start Date

22-4-2016 2:15 PM

#### End Date

22-4-2016 4:15 PM

#### Share

COinS

Apr 22nd, 2:15 PM Apr 22nd, 4:15 PM

Incorporating Variable Rate Pricing into an Hourly Rate for a Web Design Company

Richardson Ballroom

One of the biggest questions in web design is how to charge clients. Some companies charge an overall price per project whereas other companies charge an hourly rate. Revenflo is a web design company based in Rock Hill, SC that charges a flat hourly rate for each project. Since the cost of web design is highly variable due to the many different tasks done for each client, Revenflo would like to introduce a pricing schematic where each task is billed a different rate based on its value to the project. In this project, we analyze past data from Revenflo and their competitors’ prices to determine an acceptable range of rates to charge for each category of tasks in web design. Using the data mining technique of k-nearest neighbors, we are then able to determine the best price to charge a new client based on the rates other similar clients (categorized by size and expected budget) have been willing to pay. Our proposed technique can help Revenflo determine appropriate variable hourly rates to charge each client for specific tasks.