Event Title
The Student Enrollment Experience
Location
Richardson Ballroom – DiGiorgio Campus Center
Document Type
Presentation
Start Date
28-6-2018 8:40 AM
Description
While many universities have spent considerable time improving communications with prospective students, most universities haven’t focused specifically on the experience those communications create for prospects. By being more intentional about the cultivation of the application and matriculation experience, universities can strategically differentiate from competitors.
This presentation is grounded in innovative approaches from the business to consumer world that are translated for higher education. Institutions will learn strategic frameworks for enhancing the enrollment experience and best practices on tailoring yield management for Gen Z, first-generation, and beyond.
The Student Enrollment Experience
Richardson Ballroom – DiGiorgio Campus Center
While many universities have spent considerable time improving communications with prospective students, most universities haven’t focused specifically on the experience those communications create for prospects. By being more intentional about the cultivation of the application and matriculation experience, universities can strategically differentiate from competitors.
This presentation is grounded in innovative approaches from the business to consumer world that are translated for higher education. Institutions will learn strategic frameworks for enhancing the enrollment experience and best practices on tailoring yield management for Gen Z, first-generation, and beyond.