Springmaid Fabrics Advertisement Collection - Accession 1555 - M759 (816)
Download 1950-1953, nd - Springmaid Fabrics Advertisements (2.9 MB)
Accession 1555 - M759 (816)
Open under the rules and regulations of the Louise Pettus Archives and Special Collections
The Springs Cotton Mill traces it's beginning to the organization of the Fort Mill Manufacturing Co. which opened a plant in Fort Mill, SC in 1888. The company went on to open plants in Lancaster, SC and Chester, SC. At one time Springs was the largest industrial employer in South Carolina. Springs began an association with a Brazil based company (Coteminas) in 2001 and merged with Coteminas in 2005 forming Springs Global. By 2007, Springs had ended all manufacturing in South Carolina.
Scope and Content Note
This collection consists of includes eleven advertisements made for the Springmaid Fabrics line by Springs Mills, Inc. to promote their new products. Springs Cotton Mill traces its beginnings to the organization of the Fort Mill Manufacturing Company when it opened a plant in Fort Mill, SC in 1888. The Springmaid Fabrics line was introduced by owner Elliott White Springs (1896-1959) and he used sex appeal to advertise the line during the 1940s and 1950s. This collection includes several of the racy illustrated advertisements that made liberal uses of double entendres.
The Springmaid Fabrics Advertisement Collection was donated to the Louise Pettus Archives and Special Collections on June 14, 2016 by Linda Driggers Williams.
For information concerning copyright please contact the Louise Pettus Archives and Special Collections at Winthrop University.
Finding Aid Citation
Louise Pettus Archives and Special Collections, Winthrop University, "Springmaid Fabrics Advertisement Collection - Accession 1555 - M759 (816)". Finding Aid 1227.
LC Subject Headings
Springs Cotton Mills; Springs Mills; Textile fabrics; Advertising--House furnishings; Sex in advertising--Specimens; Women in advertising--Specimens; Advertising campaigns