Document Type
Article
Publication Date
1-5-2015
Academic Year
2015-2016
Topic
Culture of Philanthropy
Abstract
The evolution of alumni relations recently has been staggering, and advancement leaders have struggled to adapt. The impact of traditional engagement methods has diminished, just as the enrollment boom of the early 2000s has increased alumni populations. Donor counts are dropping, and unless the trend is reversed, advancement officials fear a lost generation of alumni.
Advancement leaders are seeking new, innovative ways to engage alumni. This study outlines a new path forward for alumni relations through two recommendations: Facilitate High-Impact Engagement and Enhance Partnerships with Development
Keywords
Development, Alumni Affairs, Alumni Career Services, Fundraising, Major Gifts and Campaign Strategy, Student and Young Alumni Fundraising
Recommended Citation
Education Advisory Board, "The Strategic Alumni Relations Enterprise" (2015). Institutional Priorities 2014-2015. 54.
https://digitalcommons.winthrop.edu/eab_reports/54
