As institutions seek in to increase enrollments, they create centralized marketing offices that oversee all institutional branding. This report examines staff and technology resources necessary to support centralized marketing efforts. It also describes advertising spend mixes and the assessment of integrated marketing initiatives.
Marketing and Branding, Enrollment Management, Student Experience, Student Affairs, Academic Affairs
University Leadership Council, "Integrated Marketing and Strategic Resources" (2013). Institutional Priorities 2014-2015. 22.