Document Type


Publication Date

Winter 2-15-2011


Borders, the bookstore, provides us with an instructive case study regarding our collective futures. While Amazon and Barnes & Noble made changes that both streamlined and changed their services, Borders followed the “business as usual” model. That led to Chapter 11, the closing of nearly a third of their stores, and a complete restructuring of all that’s left. Not many industry analysts think even this will be enough to keep the company afloat.