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This article outlines many different ways of using technology to better link academic librarians and faculty, focusing particularly on how the appropriate use of technology in Acquisitions can improve the image of the library. The article presents a comprehensive overview of how technologies can be used to make Acquisitions not just a book purchasing department, but a department that works proactively to impress consituents, helping to make the library a central and prestigious part of the campus community. While the article's primary focus is on academic libraries, much of the discussion is also applicable to other types of libraries.