Event Title

Marketing Ethics and Fluff Pulp

Faculty Mentor

Honors Thesis Committee: Sabrina Habib, Ph.D.; Padmini Patwardhan, Ph.D.; and Chad Dresbach

College

College of Arts and Sciences

Department

Department of Interdisciplinary Studies

Location

West Center, Room 217

Start Date

21-4-2017 1:15 PM

Description

A case study was conducted to further understand the fundamentals of sustainability issues pertaining to a raw material called fluff pulp. Fluff pulp is a chemical cellulose long fiber used for products that require high absorbency. Examples of these products include feminine hygiene products, baby diapers, and adult incontinence products. This product category is far from achieving a transparent supply chain due to lack of communicative marketing and packaging. This break in the communication model may cause extreme ethical implications for some of the world’s most vulnerable populations. Environmental and social issues will be coded to evaluate the most pressing issues regarding the material fluff

Course Assignment

IDVS 490 – Habib

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Apr 21st, 1:15 PM

Marketing Ethics and Fluff Pulp

West Center, Room 217

A case study was conducted to further understand the fundamentals of sustainability issues pertaining to a raw material called fluff pulp. Fluff pulp is a chemical cellulose long fiber used for products that require high absorbency. Examples of these products include feminine hygiene products, baby diapers, and adult incontinence products. This product category is far from achieving a transparent supply chain due to lack of communicative marketing and packaging. This break in the communication model may cause extreme ethical implications for some of the world’s most vulnerable populations. Environmental and social issues will be coded to evaluate the most pressing issues regarding the material fluff