Event Title

Collector's and Access-Based Consumption: A Sneakerhead's Perspective

Poster Number

25

Faculty Mentor

Stephanie Lawson, Ph.D.

College

College of Business Administration

Department

Department of Management and Marketing

Location

Richardson Ballroom

Start Date

21-4-2017 2:15 PM

Description

This research focuses on what persuades sneakerheads to partake in access-based consumption. This research is important, because the relationship between collectors, particularly sneakerheads, and access-based consumption has not yet been explored. This topic was studied by conducting semi-structured interviews with sneakerheads, to find themes and correlations that depict motives for consumers to participate in access-based consumption. The findings will contribute something new to the literature based upon access-based consumption, because currently there is no literature that depicts what motivates or discourages collectors/sneakerheads to become access-based consumers.

Previously Presented/Performed?

22nd Annual SAEOPP McNair/SSS Scholars Research Conference, Atlanta, Georgia, June 2016

Comments

McNair Scholar

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Apr 21st, 2:15 PM

Collector's and Access-Based Consumption: A Sneakerhead's Perspective

Richardson Ballroom

This research focuses on what persuades sneakerheads to partake in access-based consumption. This research is important, because the relationship between collectors, particularly sneakerheads, and access-based consumption has not yet been explored. This topic was studied by conducting semi-structured interviews with sneakerheads, to find themes and correlations that depict motives for consumers to participate in access-based consumption. The findings will contribute something new to the literature based upon access-based consumption, because currently there is no literature that depicts what motivates or discourages collectors/sneakerheads to become access-based consumers.