Event Title

Informed, Uninformed, or Misinformed: Political Knowledge and Media Habits of the Millennial Generation

Poster Number

14

Faculty Mentor

Dr. Padmini Patwardhan

College

College of Arts and Sciences

Department

Mass Communication

Location

Rutledge

Start Date

22-4-2016 12:00 PM

End Date

22-4-2016 2:00 PM

Description

This study examines political knowledge and media habits of the millennial generation as compared with older Americans. Using convenience sampling, a cross sectional survey of American voters (millennials and older adults) will be conducted to analyze role of demographics in political affiliation. In addition, different media sources and outlets the millennial generation uses to receive political knowledge and news will be studied. Further, influence of media habits on political knowledge and affiliation will be explored. Definitions and measurement of key variables for this study are derived from previous literature. The primary contribution of this study is to shed light on how Generation Y obtains political news, the degree that they retain it, and the influence this has on their political knowledge and affiliation. This, in turn, can help politicians and organizations that run political campaigns develop better understanding of the media habits of the millennial generation and reach younger voters more effectively.

Course Assignment

Media Theory and Research, MCOM 301, Dr. Padmini Patwardhan

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Apr 22nd, 12:00 PM Apr 22nd, 2:00 PM

Informed, Uninformed, or Misinformed: Political Knowledge and Media Habits of the Millennial Generation

Rutledge

This study examines political knowledge and media habits of the millennial generation as compared with older Americans. Using convenience sampling, a cross sectional survey of American voters (millennials and older adults) will be conducted to analyze role of demographics in political affiliation. In addition, different media sources and outlets the millennial generation uses to receive political knowledge and news will be studied. Further, influence of media habits on political knowledge and affiliation will be explored. Definitions and measurement of key variables for this study are derived from previous literature. The primary contribution of this study is to shed light on how Generation Y obtains political news, the degree that they retain it, and the influence this has on their political knowledge and affiliation. This, in turn, can help politicians and organizations that run political campaigns develop better understanding of the media habits of the millennial generation and reach younger voters more effectively.