Date of Award

8-2011

Document Type

Thesis

College

College of Visual and Performing Arts

Degree Program

Fine Arts

Degree Name

Master of Arts

Thesis Advisor

Laura Gardner

Committee Member

Dorothy A. Metzler

Committee Member

Andrew Vorder Bruegge

Abstract

Many studies exist on the topic of audience development for arts organizations. This paper specifically seeks to study the methods of audience development for emerging theatre companies in Charlotte, North Carolina in the early 21st century. My research compares published information on audience development to that of a successful emerging theatre company. After comparing this information, I provide an eight step guide of audience development strategies for emerging theatre companies.

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