Date of Award
8-2011
Document Type
Thesis
College
College of Visual and Performing Arts
Degree Program
Fine Arts
Degree Name
Master of Arts
Thesis Advisor
Laura Gardner
Committee Member
Dorothy A. Metzler
Committee Member
Andrew Vorder Bruegge
Keywords
Audience development, Theater companies, Queen City Theatre Company
Abstract
Many studies exist on the topic of audience development for arts organizations. This paper specifically seeks to study the methods of audience development for emerging theatre companies in Charlotte, North Carolina in the early 21st century. My research compares published information on audience development to that of a successful emerging theatre company. After comparing this information, I provide an eight step guide of audience development strategies for emerging theatre companies.
Recommended Citation
Quigley, Jennifer, "Audience Development of an Emerging Theatre Company in Charlotte, North Carolina" (2011). Graduate Theses. 69.
https://digitalcommons.winthrop.edu/graduatetheses/69
