Document Type

Article

Publication Date

1-5-2015

Academic Year

2015-2016

Topic

Culture of Philanthropy

Abstract

The evolution of alumni relations recently has been staggering, and advancement leaders have struggled to adapt. The impact of traditional engagement methods has diminished, just as the enrollment boom of the early 2000s has increased alumni populations. Donor counts are dropping, and unless the trend is reversed, advancement officials fear a lost generation of alumni.

Advancement leaders are seeking new, innovative ways to engage alumni. This study outlines a new path forward for alumni relations through two recommendations: Facilitate High-Impact Engagement and Enhance Partnerships with Development

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