Document Type

Article

Publication Date

Winter 2-15-2011

Abstract

Borders, the bookstore, provides us with an instructive case study regarding our collective futures. While Amazon and Barnes & Noble made changes that both streamlined and changed their services, Borders followed the “business as usual” model. That led to Chapter 11, the closing of nearly a third of their stores, and a complete restructuring of all that’s left. Not many industry analysts think even this will be enough to keep the company afloat.

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